Content Marketing – Make sure your content is being seen. On Instagram alone over 95 million photos and videos are shared every day. Content marketing done right means standing out in the crowd and being seen by a lot of people.
Generate New Business Leads
Use content marketing as opposed to traditional marketing to generate new business leads. With content marketing you create different pieces of content to satisfy the needs of all the different people in your target market segment.
Become A Thought Leader
By creating valuable, informative and/or insightful content, you establish yourself as a thought leader. Become the “go to” source for information within your niche and see your business become the “go to” source when it comes to sales.
Build Relationships And Community
Putting out great content allows your business to build a relationship with your audience. Nurture this relationship and build a loyal community around your brand. All of this takes careful strategic planning, something we are happy to take care of.
Build Trust With Your Audience
A business that creates high quality content also establishes itself as an authority on topics relating to its topic. Clients and customers want information that helps them make good purchasing decisions. By providing valuable information that solves their problems, you become an invaluable resource and build both trust and loyalty.
Why content marketing is the way to go..
- Content marketing costs 62% less than traditional marketing and generates 3x as many leads.
- Instead of pitching your products or services as you do in traditional marketing, you are providing truly relevant and useful content to your existing and potential customers to help them solve their issues. This grows confidence and loyalty between you and the (potential) customer. When the customer is ready to make a purchase your brand will be on the top of her head. Since you have already built a relationship, you will be the first one she buys from since she trusts your business.
- 89% of marketing decision makers within B2B go to search engines to seek out information before making any purchasing decisions. 70% of consumers say that they would prefer to get to know a business through articles, instead of advertisements.
- 85% of B2B buyers believe that companies should share useful information via social networks.